Current Projects

• 2011-2013 Leo Burnett Detroit funded research project “Deconstructing Strategic Marketing Communications on Social Media: Enabling Structuration, Socialization, and Crisis Management”(Co-PI). Amount: $65,000.
• 2011-present Research Collaboration with Steelcase on “Generative Collaboration: A Multimodal Multiplex Network Perspective of Social Media Usage in Global Innovation Teams”
• 2011-present Research Collaboration with Steelcase on “The Anatomy of Virtual Product Development Teams: Boundary Spanning through Enterprise Social Software”